Fresh blonde is bright, but over time it can turn yellow or lose its shine. A few habits help it last.
- Gentle shampoo, not every day: frequent, harsh washing dulls the color.
- Purple or anti-yellow products, in moderation: once or twice a week they neutralise brassy tones; more often, they can dull the blonde.
- Keep heat in check: blow-dryer and straightener at medium temperature, always with a heat protectant.
- Sun, sea and pools: chlorine, salt and sun lighten and dry the hair. Protect it and rinse after swimming.
- Nourishing masks: lightened hair needs constant hydration.
- Regular toning in the salon: it brings back the right tone between applications.
Ask us which products to use at home: we'll recommend the right ones for your hair to make the result last longer.